The new Aqua Libra range contains no added sugars and has three calories per can
Britvic has updated its 1980s Aqua Libra sparkling water brand with the launch of three fruit flavours.
The new Aqua Libra range is available in a 33cl can format in three flavours – Raspberry & Apple, Tangerine and Grapefruit & Pineapple. It contains no added sugars and has three calories per can.
Aqua Libra was first launched as a sparkling drink flavoured with fruit juices and herbs in 1988 by IDV, one of the companies that went on to form Diageo. In an interview with The Buyer, Aqua Libra creator David Gluckman said the product was marketed as a rival to the newly-released Perrier sparkling water and went on to become Princess Diana’s favourite drink.
Britvic took control of Aqua Libra in 2000 with the purchase of Hartlepool-based soft drink manufacturer Orchid Drinks, and launched an organic version, called Organic Citrus, two years later.
The new range was initially launched in Boots late last year but will roll out to other retailers throughout 2018, Britvic said today.
“Aqua Libra is the perfect choice for those who often prioritise health, but want bubbles with taste without the sugary sweetness of other soft drinks,” said Russell Goldman, Britvic’s commercial director for foodservice & licensed.