Danone lines up Baileys Coffee Creamers under licence from Diageo | Beverage Industry News

Diageo has signed a licensing deal with Danone North America to re-introduce a range of coffee creamers under the Baileys brand.

Baileys Coffee Creamers come in three flavours - Vanilla Cream, Irish Cream and Mocha Mudslide

Baileys Coffee Creamers come in three flavours – Vanilla Cream, Irish Cream and Mocha Mudslide

Non-alcoholic Baileys Coffee Creamers will roll out in three flavours across the US – Vanilla Cream, Irish Cream and Mocha Mudslide. The Baileys extension was previously licensed to US dairy company HP Hood and comprised around 15 flavours.

“We are so excited to re-introduce the Baileys line of… coffee creamers,” said Mac Krause, brand manager for Baileys creamers at Danone North America. “We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimising taste and texture.”

The product carry an SRP of US$3.99 per 32 fl oz bottle.

Last November, Diageo announced licensing deal with US baking powder producer Clabber Girl Corp to launch a range of food products under the Baileys brand, including baking chips.

just-drinks’ Mergers & Acquisitions database – December 2018




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