Diageo’s Gordon’s Premium Pink Gin & Soda – Product Launch | Beverage Industry News

Gordon’s Premium Pink Gin & Soda

Gordon’s Premium Pink Gin & Soda

Diageo‘s Gordon’s Premium Pink Gin & Soda

Category – Spirits, gin-based spritzer, 4% abv

Available – From this month

Location – Australia, off-premise from branches of BWS and Dan Murphy’s

Price – SRP of AUD21.99 (US$16) per 4-pack of 33cl bottles

Diageo’s unit in Australia has followed the recent release of Gordon’s Premium Pink Gin in the country with a gin and soda RTD for the brand. Gordon’s Premium Pink Gin & Soda rolls out across the country this week as the summer approaches.

“The appetite for pink gin is going from strength to strength, while gin continues to be the fastest-growing category in Australian spirits,” said Diageo’s marketing manager in Australia, Jodi McLeod. “We know our market wants an easy way to enjoy this trend that suits their lifestyle, and with Gordon’s Premium Pink Gin & Soda we’ve made it easier than ever to enjoy this summer.”

The RTD is packaged in 33cl bottles and will be available in the off-premise in four-packs.

Gin is poised to be the second-fastest-growing international spirits category between 2017 and 2021, according to recent research from The IWSR and just-drinks. Of gin’s top 20 markets, 19 are predicted to grow over that timescale – India being the exception – led by the UK, and followed by the US, Spain, South Africa and Global Travel Retail.

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vodka

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