Tito’s will become the exclusive vodka partner of the mixology school
Fifth Generation has signed a sponsorship deal with the European Bartender School for its Tito’s Handmade Vodka brand.
The deal, announced today, sees Tito’s become the exclusive vodka partner of the mixology school, which has sites in more than 25 countries around the world. The school will educate students on Tito’s as part of the course compendium and also give information on Tito’s US heritage and characteristics, Fifth Generation said.
Tito’s marketing coordinator international, Kayla Joyce, said: “Tito’s is now in over 125 markets around the world and expanding rapidly. Introducing the bartending fraternity to the qualities of Tito’s is key to this growth and therefore the European Bartender School partnership is a perfect fit, putting Tito’s in the hands of aspiring bartenders of the future.”
About 8,000 students are expected to enrol in the European Bartender School this year, making it the largest bartender school in the world. It has locations in 15 European cities, three in the USA and one each in Cape Town, Sydney and Thailand.