Inver House Distillers’ Speyburn 16 Years Old – Product Launch | Beverage Industry News

Speyburns Hopkins Reserve and 10 Years Old will be joined next month by a 16-year-old iteration in the GTR channel

Speyburn’s Hopkins Reserve and 10 Years Old will be joined next month by a 16-year-old iteration in the GTR channel

Category – Spirits, whisky, Scotch, Speyside, single malt, 43% abv

Available – From next month

Location – Global Travel Retail

Price – RRP of EUR72 in Europe, US$85 in US, per 1-litre bottle

Inver House Distillers is set to round off the Global Travel Retail portfolio for its Speyburn single malt Scotch whisky brand. Speyburn 16 Years Old will be showcased at next week’s TFWA exhibition in Cannes, marking the iteration’s roll-out across the GTR channel.

The expression, which has been aged in American oak ex-Bourbon barrels, joins Hopkins Reserve and 10 Years Old in Speyburn’s GTR roster.

“(Inver House’s parent company) International Beverage views travel retail as a distinct global market, and it is important to us to support that channel with exclusives such as this,” said InterBev’s GTR director, James Bateman. “Single malt Scotch whisky continues to gain upward sales momentum around the world, and the travel retail platform is the perfect place to reach anyone interested in these whiskies – from travellers just embarking on their single malt journey to whisky aficionados looking to add to their collection.”

Why the spirits category needs to rethink its future positioning – Click here for a just-drinks comment



Content source