PepsiCo UK ramps up Tropicana functional range ahead of cold weather | Beverage Industry News

PepsiCo has added to its Tropicana Essentials range of functional juices with an ‘Immune Support’ extension ahead of the coldest period in the UK winter.

Tropicana Essentials Immune Support contains vitamins A and C

Tropicana Essentials Immune Support contains vitamins A and C

The new product, a blend of fruit and vegetables including carrot, orange and ginger, will be available from January. PepsiCo said Tropicana Essentials Immune Support contains vitamins A and C to help support a “normal immune system”.

According to the UK Met Office, the average low temperature for England is about 1 degree Celsius in January and February, compared to about 3 degrees in March.

PepsiCo UK launched its Tropicana Essentials range 12 months ago to meet consumer demand for functional beverages. According to the company, functional juice is the fastest-growing segment within chilled fruit juice.

“Since the launch of Tropicana Essentials a year ago, the range has performed extremely well and continues to bring incremental shoppers to the category,” PepsiCo UK said.

The four existing SKUs in the range are: Vitality, Berry Boost, Inner Balance and Vitamin Power.

In the US, the Tropicana Essentials range is called Tropicana Essentials Probiotics.

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