The new product, a blend of fruit and vegetables including carrot, orange and ginger, will be available from January. PepsiCo said Tropicana Essentials Immune Support contains vitamins A and C to help support a “normal immune system”.
According to the UK Met Office, the average low temperature for England is about 1 degree Celsius in January and February, compared to about 3 degrees in March.
PepsiCo UK launched its Tropicana Essentials range 12 months ago to meet consumer demand for functional beverages. According to the company, functional juice is the fastest-growing segment within chilled fruit juice.
“Since the launch of Tropicana Essentials a year ago, the range has performed extremely well and continues to bring incremental shoppers to the category,” PepsiCo UK said.
The four existing SKUs in the range are: Vitality, Berry Boost, Inner Balance and Vitamin Power.
In the US, the Tropicana Essentials range is called Tropicana Essentials Probiotics.