The Absolut Drop bottles will also feature the word “love” in a number of languages. Pernod said the campaign highlights diversity and shows “how a drop of love can go a long way”.
A 20-second ad will support the bottle launch in more than 80 Absolut markets around the world. The spot will be joined by a digital campaign in partnership with LGBT+ rights campaigners Stonewall.
Chris Richards, head of marketing for Absolut, said: “This campaign champions the brand’s belief of building a more open world, using creativity to drive positive change.”
The Absolut Drop campaign is part of the brand’s ongoing brand platform, ‘Create a Better Tomorrow, Tonight’. In the UK, the limited-edition bottles will have an SRP of GBP19.45 (US$26) across grocery, convenience and wholesale channels.