William Grant & Sons’ The Balvenie Fifty: Marriage 0962 – Product Launch | Beverage Industry News

William Grant & Sons The Balvenie Fifty: Marriage 0962

William Grant & Sons’ The Balvenie Fifty: Marriage 0962

William Grant & Sons’ The Balvenie Fifty: Marriage 0962

Category – Spirits, whisky, Scotch, 42.8% abv

Available – From August

Location – UK; Harrods, Hedonism and Selfridges and specialist whisky retailers

Price – SRP of GBP27,500 (US$36,350) per 70cl bottle, only 12 bottles for sale

William Grant & Sons has launched a 50-year-old Balvenie.

Only 12 bottles of The Balvenie Fifty: Marriage 0962 will be available for sale in specialist whisky retailers in the UK. The bottling is comprised of liquid sourced from four American oak casks aged 50 years or over. It is packaged in a walnut and brass tube and comes with a hand-blown decanter.

William Grant said the launch celebrates the skill of marrying aged stock and the skill of The Balvenie malt master David Stewart.

The launch is not the first from The Balvenie distillery this year. Last month, William Grant lined up the US roll-out of the fifth iteration in The Balvenie’s Tun 1509 range.



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