You’d think they’d just make an online based new IP similar to the online in GTA Online so they can focus even more on the single player for games like GTA or Red Dead while the newly created game would rake in the multiplayer money. They could just continue that one IP for like an entire gen, updating it until next gen comes around.
The brand name goes beyond GTA, Red Dead and the like…it’s Rockstar. Put “Rockstar presents” before an announcement and you’ve automatically gained attention. They have the brand power, money and resources to make a massive online focused new IP game and to keep that game going for a full gen if they wanted. Just my thoughts,